Definition
A comprehensive review of the corporate business environment as a whole provides insight into improving the prioritization of areas.
In detail
Business Landscape View (HVC) is a comprehensive review of the overall business environment of an operating company, including dimensions such as market, customers, competition, and channels, providing insights for prioritizing improvement areas. It addresses how to identify key opportunities and risks from a holistic perspective, complementing the Innovation Landscape View (HVI), which focuses on the innovation system. HVC typically outputs a business environment analysis report guiding strategic and operational decisions.
Example in practice
When a company needs to develop an annual operating plan, management conducts HVC analysis to review market trends, customer demand changes, and competitor dynamics. For example, a medical device company discovers through HVC that the grassroots market is growing rapidly, so it adjusts sales strategies and increases investment in grassroots channels. HVC helps the team see the big picture, avoid focusing only on local issues, and make wiser resource allocation decisions.