Definition
The DBS tool for accelerating growth through improved product listing is divided into three phases: listing strategy, listing preparation, listing implementation and maintenance, which are measured by income attainment rates.
In detail
Launch Excellence (LEx) is a DBS tool that accelerates growth by improving the product launch process, divided into three phases: launch strategy, preparation, execution and sustainment, measured by revenue achievement rate. It addresses slow and ineffective new product launches, and is related to APD and project management. Unlike daily operations, LEx focuses on launch-specific initiatives. Outputs include launch plans, phase reviews, and revenue achievement rate reports.
Example in practice
A company launching a new product applied the LEx tool to develop a go-to-market strategy, defining target market and revenue goals. During the preparation phase, they coordinated marketing, sales, and supply chain. During the execution phase, they advanced according to plan and monitored revenue achievement. After launch, revenue achievement exceeded expectations. LEx helped the company systematize the launch process.