Definition
Improved DBS tools for product innovation through a road map for defining competitive products for attractive segmentation of markets.
In detail
Problem to Portfolio (P2P) is a DBS tool that improves product innovation by defining winning product roadmaps for attractive market segments. It addresses the issue of misalignment between product portfolio and market demand, helping companies invest resources in the right segments. Unlike Ideation, P2P focuses more on strategic portfolio planning, typically outputting product roadmaps and project portfolio lists.
Example in practice
A technology company had scattered product lines and low resource investment efficiency. Through the P2P process, they analyzed the attractiveness and competitiveness of each market segment, identified three key markets, and developed corresponding product roadmaps. They then concentrated resources on developing high-potential products, and within two years, new product revenue share increased by 20%.