Definition
Defines a road map for a range of products and their accompanying resources planned to underpin the strategy.
In detail
Rationalization Roadmap is a roadmap that plans product development and supporting resources to support strategy. It addresses the misalignment between product portfolio and strategy, and chaotic resource allocation. Unlike simple product planning, it emphasizes strategic alignment and considers resource constraints. The typical output is a roadmap document containing product milestones, resource requirements, and investment priorities.
Example in practice
When a company develops a three-year strategy and needs to develop new product lines, a rationalization roadmap is used to plan each product's development phase, required R&D personnel, and funding. This ensures resources are focused on strategic priorities, avoiding resource dispersion from advancing too many projects simultaneously, and ultimately launching products as planned.