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  1. Growth strategy: core, opportunities and execution evidenceReframe the market: use ten-percent share to broaden search without inflating demand
  2. Growth strategy: core, opportunities and execution evidenceDistance from the core: evidence across five sharing dimensions
  3. Growth strategy: core, opportunities and execution evidenceHistorical adjacency risk: turn success-rate charts into validation questions
  4. Growth strategy: core, opportunities and execution evidenceWhat is it, and where is it? Find information tasks across the value chain
  5. Growth strategy: core, opportunities and execution evidenceCore evidence and opportunity scoring: complete a row and preserve the basis
  6. Growth strategy: core, opportunities and execution evidenceAdjacency to action: common ranking and twelve-field tracking
  7. I2E: from opportunities to growth outcomesI2E: connect ideas, development and commercialization
  8. I2E: from opportunities to growth outcomesI2E scorecard: make ten measures support real decisions
  9. I2E: from opportunities to growth outcomesI2E tool handoffs: make each method advance a decision
  10. I2E: from opportunities to growth outcomesI2E leadership review: turn six questions into action
  11. Ideation: research, alternatives, selection and validationIdeation and the innovation funnel
  12. Ideation: research, alternatives, selection and validationResearch questions and preparation evidence
  13. Ideation: research, alternatives, selection and validationSix outputs from an ideation event
  14. Ideation: research, alternatives, selection and validationRollout planning: timeline and status
  15. Ideation: research, alternatives, selection and validationFrom strategic opportunity to an actionable concept
  16. Ideation: research, alternatives, selection and validationFour gates and four screening methods
  17. Ideation: research, alternatives, selection and validationAsk, watch, learn and experiment
  18. Ideation: research, alternatives, selection and validationThree construction groups: communication and evidence
  19. Ideation: research, alternatives, selection and validationWeekend hotel growth: facts to testable alternatives
  20. Ideation: research, alternatives, selection and validationLead users: indicators and three search paths
  21. Ideation: research, alternatives, selection and validationLead-user studies: seven preparations and evidence limits
  22. Ideation: research, alternatives, selection and validationAn eight-step problem-based ideation exercise
  23. Ideation: research, alternatives, selection and validationSystematic innovation: five patterns and the scope of TRIZ
  24. Ideation: research, alternatives, selection and validationSubtraction and multiplication: remove or copy with a difference
  25. Ideation: research, alternatives, selection and validationDivision and task unification: reorganize parts and responsibilities
  26. Ideation: research, alternatives, selection and validationAttribute dependency: make one variable respond to another
  27. Ideation: research, alternatives, selection and validationPreparing a brainstorm: question, evidence and people
  28. Ideation: research, alternatives, selection and validationSeven brainstorming rules: flow without losing focus
  29. Ideation: research, alternatives, selection and validationFrom notes to candidates: capture, silent writing and analysis
  30. Ideation: research, alternatives, selection and validationFrom observation to manufacturing: a five-phase design path
  31. Ideation: research, alternatives, selection and validationFour roles of prototypes: communication, structure, learning and empathy
  32. Ideation: research, alternatives, selection and validationSeven prototyping methods: match the representation to the question
  33. Ideation: research, alternatives, selection and validationPrinciples 01–04: segmentation, extraction, local quality and asymmetry
  34. Ideation: research, alternatives, selection and validationPrinciples 05–08: merging, universality, nesting and weight compensation
  35. Ideation: research, alternatives, selection and validationPrinciples 09–12: prior counteraction, preparation, cushioning and equipotentiality
  36. Ideation: research, alternatives, selection and validationPrinciples 13–16: reversal, curvature, dynamics and partial or excessive action
  37. Ideation: research, alternatives, selection and validationPrinciples 17–20: space, vibration, periodicity and useful continuity
  38. Ideation: research, alternatives, selection and validationPrinciples 21–24: rapid passage, harm-to-benefit, feedback and intermediaries