Definition
The final stage of the SPG open-innovation process — the start of alliance management right after signing: alliance responsibility is handed off from the negotiators to the project managers immediately after signing (Manage 1); the joint process map already identified during the PIE phase is completed and approved within 4–6 weeks (Manage 2); then a joint planning meeting (VPN, Manage 3) is held.
In detail
Manage 1-2-3 is the three-step management process that starts immediately after an open-innovation alliance is signed: Manage 1 hands alliance responsibility from the negotiators to both sides' project managers; Manage 2 completes and approves, within 4–6 weeks, the joint process map already identified during the PIE phase; Manage 3 holds a joint planning meeting (VPN) to set the next collaboration plan. It ensures the alliance moves smoothly from the negotiated state into execution right after signing, preventing post-signing momentum from being lost. In the system, it connects the innovation project to day-to-day operations. Unlike project management (focused on execution) and knowledge management (focused on capture), it focuses on the start-up and coordination immediately after an alliance is signed. Outputs typically include handover documents, the joint flowchart, and VPN meeting minutes.
Example in practice
A company just signed a joint technology development contract with an external partner. Following Manage 1-2-3: immediately after signing, alliance responsibility is handed from the negotiating team to both sides' project managers (Manage 1); within 4–6 weeks they complete and approve the joint process map already identified during the PIE phase (Manage 2); finally they hold a joint planning meeting to set the next collaboration plan (Manage 3). This process gives both parties clarity on handover items and the collaboration direction right from signing, avoiding later disputes.