Definition
A process for understanding and overcoming resistance to change, focusing on four phases: denial, resistance, exploration, and commitment.
In detail
Change Management (DREC) is a systematic method for addressing resistance to organizational change. Based on the four stages of Denial, Resistance, Exploration, and Commitment, it helps managers understand employees' psychological changes during change and take appropriate measures to guide them toward acceptance. It addresses the failure of change projects due to people resistance. Unlike project management, change management focuses on the human aspect, not the task aspect. Its typical output is a change management plan, including communication strategies, training support, and incentive measures, to move employees from resistance to commitment.
Example in practice
The company decided to implement a new ERP system, and employees showed resistance out of concern about changes to their way of working. The Change Management & D.R.E.C. team identified that employees were in the resistance stage, so it organized multiple communication sessions to explain the necessity of the change, provided ample training, and involved employees in process design. As employees gradually became familiar with the new system, they began to explore its functions and ultimately accepted and committed to using it. The change management plan ensured a smooth system launch and reduced efficiency losses caused by resistance.